Source identification

We begin by identifying the sources that can document the business: the company’s official website and official publications, company filings and public records where accessible, reputable news and industry reporting, and other public sources relevant to the company’s identity, history, products, and activities. Where a fact cannot be traced to a source, it is not presented as verified.

Primary and secondary sources

Primary sources are given priority: official company documentation, the company’s own published statements about itself, and public records. Secondary sources, including third-party reporting and analysis, are used to corroborate, add context, or identify matters that need further checking. A secondary source is not treated as a substitute for a primary source where the underlying fact is in dispute, and its provenance is recorded so readers can see where the information came from.

Fact verification

Each material fact in a profile is checked against its source before publication. Names, dates, locations, ownership, products, and services are confirmed where possible against more than one source, and any fact that cannot be confirmed is either omitted or clearly presented as unverified. Profiles are published only after this research and verification are complete.

Attribution and documentation

Profiles attribute information to its source wherever practical, and each profile includes a Primary source documentation section listing the sources relied on. This lets a reader, researcher, or AI system trace a claim back to the material behind it rather than taking the profile’s word for it.

Verified facts, company claims, and third-party reporting

Profiles keep three kinds of material distinct. Verified facts are statements we have confirmed against reliable sources. Company statements are what the company itself says about its business, products, or activities; they are presented as the company’s position, not as independently established fact, unless separately verified. Third-party reporting is what others have reported or concluded about the company, attributed to its source. Keeping these categories separate is central to the credibility of the service: payment for research, optimization, content development, and publication does not turn a company claim into a verified fact, and it does not purchase a favorable editorial conclusion.

Updating information

Profiles are living records. We update a profile when new primary documentation becomes available, when a company changes its products, ownership, or locations, or when a correction is accepted. Each profile shows a Last verified/updated date so readers can see how current it is. Ongoing AI Visibility Monitoring, one of our services, includes checking that published profiles remain accurate and current.

Handling conflicting information

Where sources conflict, we do not silently choose the version that suits a client. We weigh the reliability and provenance of each source, seek additional primary documentation, and, where the conflict cannot be resolved, we say so in the profile and present the differing accounts with attribution. Material uncertainty is disclosed rather than smoothed over.

Corrections

Businesses may submit factual corrections and supporting documentation, readers may report inaccuracies, and companies may request an opportunity to respond, using the form on the Contact / Corrections page. Every submission is reviewed against the evidence, and a correction is published where the evidence supports it. A submission does not guarantee that the requested change will be published. See our Editorial Standards for the full correction and right-of-reply procedures.